Door Prizes for Motorcycle Events - Who Benefits?by Midwest Motorcyclist on 12/04/13
Plans are ramping up for 2014 motorcycle events. Shortly after the new year, volunteers will begin reaching out to various motorcycle businesses in search of product donations for door prizes. These are the items that make attending any particular event more attractive to would-be attendees. Many businesses are willing to donate something - gift certificates, hats, gloves, t-shirts, cleaning supplies, etc. - to help the event succeed. It's one way motorcycle businesses give back to the people and organizations that support their companies.
Unfortunately, as the number of organizations seeking and obtaining donations grows, the less value comes back to the business owner. I have these conversations with motorcycle business owners a couple times a year. One such conversation occurred in a customer's store a couple weeks ago. The bottom line: motorcycle organizations / clubs and the enthusiasts who attend their events are not patronizing the businesses supporting their events. The businesses give. Most don't receive any but minor recognition at the event when prizes are given away. Neither the club members or the event attendees return to the donor business to show appreciation for the donations by buying something - anything - from that business.
I wonder how long these small businesses can continue to support events with free product when, aside from goodwill, they don't benefit from increased sales as a result of their generosity.
Almost daily, people talk and post on Facebook about buying locally. Yet, many continue to buy from big box stores or shop online. It's time for the people who organize and attend motorcycle events to support the businesses who are supporting those events and good times. Buy from the sponsors. Don't just talk about your support for their businesses. Demonstrate your support by buying from them.
Business is tough, sometimes brutal, for small business owners. If we don't support the businesses who are supporting our events, they will go the way of so many motorcycle-related businesses since 2007. If you don't care about the survival of local motorcycle shops or door prizes for your events, continue to buy online from vendors in the other parts of the country or the world. If you do care, spend some money at your local shop - today. Talk is cheap. Spend your money at the local motorcycle shop. If you don't, good luck getting support and door prizes for your event from large national or international companies.