Michigan Motorcyclist®, The Complete Guide to Motorcycle Recreation in Michigan® launched with the first issue in June 1998. Those first few issues were amateurish but still attracted advertisers who helped us get our business off the ground. Rosenau Powersports, BMW Motorcycles of Grand Rapids and Attorney Larry “Katman” Katkowsky were a few of the companies and individuals who believed in what we were trying to do and joined us in those early days. Editorial content then is similar to what we offer today – a comprehensive state-wide event schedule, ride reports, product reviews, interviews, event coverage, local / regional / national news and much more. We cover all brands and aspects of motorcycling whether they are cruisers from Harley-Davidson or Indian, sport bikes from Honda, Kawasaki, Suzuki or Yamaha, European motorcycles from Aprilia, BMW, Ducati, Husqvarna, Husaberg, KTM, Moto Guzzi, MV Agusta, Norton, Triumph and Ural as well as dual sport, vintage bikes, adventure, touring, café racers, supermoto, motocross, enduro, road racing, choppers and customs. We cover it all. From those early days, we were able to attract talented writers like Pedro Gregorio, Patrick Armitage, T.A. Stone, Mike Mekinda, Larry Katkowsky, Patricia McLaughlin, “Booog” Whitaker, Gabe Ets Hokin, Genevieve Schmidt, Diane Ortiz, George Tranos, Neale Bayly, Franz Hoffer, Nicole Espinosa and several more. We believe that the quality of the writing available in Michigan Motorcyclist® continues to set us apart from other state and regional motorcycle-enthusiast publications even today.
From the beginning, our model has been to make the magazine free to readers at motorcycle dealerships, other motorcycle dealerships and events. Our revenue comes from advertising sales
Within two years of the launch of Michigan Motorcyclist®, we expanded into Ohio and Indiana followed by Illinois and Chicago shortly thereafter. In the state outside of Michigan, the magazine was re-badged as Midwest Motorcyclist™, The Complete Guide to Motorcycling in the Midwest™. The content, which incorporated events, news and stories from the new states in the coverage area, was the same in both Michigan Motorcyclist® and Midwest Motorcyclist™. Only the masthead was different between the two publications.
Early on, we launched a website at www.midwestmotorcyclist.com. The primary function of that early site was to offer readers online pdf versions of the magazine. Since then, the website has been expanded to offer content exclusive to the site (not included in the print version of the magazine) including feature stories, video and blog. We continue to expand and improve the content and accessibility of the web site. Finally, we have integrated social media with our marketing efforts. On Facebook, we share events, video, news, announcements concerning the available of the print version of our magazine and anything else we think might be of interest to our readers.
We’re almost 20 years years and 234 issues into this adventure and have no intentions of quitting unless we can no longer offer a quality informative, entertaining, useful publication of value to both readers and advertisers alike. Until then, we continue to seek ways to improve the quality and reach of Michigan Motorcyclist® and Midwest Motorcyclist™. We look forward to the opportunity to continue to serve both readers and advertisers in the future.
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